Speakers & Presentations

Sunday, April 13, 2025
10:30 AM – 12:30 PM
Opening General Session
Sam Richter

Creativity Unleashed: Generative AI and Your Future
Transform Your Business, Your Communications, Your Job, and Your Life
Generative AI is transforming our world at a speed never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, forever changing the landscape of business and lives. Discover how to actually use these powerful technologies and unlock the opportunities that will redefine how you live, work, and connect. In this dynamic presentation, you will discover…

• The difference between AI and Generative AI – and in an easy-to-understand way – how they work, and how embracing GenAI like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.
• What are the tactical applications to improve operations, marketing, and sales to create massive efficiency, allowing you to spend more time executing strategy and providing value.
• A demonstration of Generative AI-powered tools and the current best resources that you can immediately implement to improve performance. Whatever you dream can now become a reality.
• A look into our Generative AI future, the ethical considerations, personal moral challenges, and decisions business leaders will face in this rapidly changing Generative AI World.

Sunday, April 13, 2025
2:00 PM – 4:30 PM
Afternoon Workshop
Sam Richter

Get the Meeting No One Else Can
Intel Secrets to Find the Right Person, at the Right Time, with the Right Message
In an age where information is everywhere but authenticity is rare, knowing your prospects and clients and what matters to them has become more than a sales strategy – it’s a competitive advantage. How do you ensure your outreach stands out as deeply human in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover…

• A proven formula for growth that identifies high-potential opportunities, decision-makers, contact information, and engagement methods that drive genuine connections and revenue.
• Game-changing strategies and tactics for finding authentic intel, creating incredible efficiencies, personalizing messages, and providing maximum value using the resources you use every day including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.
• Techniques to identify hidden opportunities using sales trigger events and powerful introductions, so you’re calling on prospects who most likely need your product or solution right now.
• Transform the “R” in CRM into Relevance and bypass gatekeepers, gain trust with decision makers, and deliver long-term value in every interaction.

Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge “WOW” factor – you will be shocked at what you don’t know (but soon will) that you will immediately use to dramatically improve sales performance.

About Sam Richter

Sam is the founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of people around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. 

The National Speakers Association inducted Sam into the Professional Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association’s CSP Designation, reserved for the top 10 percent of the world’s professional speakers. 

He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, one of the world’s Top 100 Motivational Speakers, a Top Sales Coach by the Coach Foundation, and he is also a member of the Minnesota Speaker Hall of Fame. 

Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.” 

In addition to speaking and writing, Sam created numerous AI-powered technologies, including a family of custom enterprise business, sales, and competitive intelligence search applications., the Business / Sales Intel Engines, a library of online intel tools at YouGotIntel, the financial advisor Find5500.ai program, the AI-powered marketing and sales platform, Relevate.ai. and the Diamond Speaker program for higher-end professional speakers. Sam also creates custom AI and Generative-AI powered resources used by top companies worldwide. 

Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and has been recognized by LinkedIn as having one of the world’s most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications. 

For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting-edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launches and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic. 

He has won regional, national, and international awards, including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award – “the “Oscars” of the software industry” – for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40” and a past finalist for Inc. Magazine’s Entrepreneur of the Year. 

Sam serves on the Boards of Directors for Brandpoint, one of the world’s leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform. He is also an advisor and partner at numerous technology, big data, and sales organizations. 

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas and in Corporate Boards of Director Ethical Leadership from Saint Mary’s University. 

Sam lives in Minnetonka, Minnesota, with his wife and two children. He enjoys mentoring individuals in his community and volunteering his time working with non-profit organizations, including Mental Health Navigators, a national non-profit online community support and resource group helping parents of children experiencing mental health issues, where Sam built the nationally renowned Mental Health Resource Search Engine.