UID Year-Round: Crush Price Objections

November 8, 2023
3:00PM – 4:00PM EST

Presenter: Paul Reilly, CSP, Author


Learning Objectives:

  • Explain why buyers object on price; 
  • Describe the role attitude plays in handling objections; 
  • List three ways to overcome price objections; and 
  • Demonstrate how to shift the conversation from price to value.  

Speaker: Paul Reilly, CSP, Author

Paul Reilly is a professional speaker, sales trainer, and author. He coauthored Value-Added Selling, fourth edition (McGraw-Hill, 2018), and authored Selling Through Tough Times (McGraw-Hill, 2021). Reilly also hosts The Q and A Sales Podcast, where he answers the most pressing questions facing today’s sales professional.  

Reilly is a long-time faculty member at the University of Innovative Distribution (UID). In 2020, Reilly earned his CSP (Certified Speaking Professional) designation. Fewer than 18 percent of professional speakers have earned this designation. Reilly travels the globe sharing his content-rich message of hope. 

Paul attributes his success to his belief in the Value-Added message. 

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