Recently, Brennan Industries announced the promotion of Brad Rico to President of Global Sales & Marketing, previously holding the title of Vice President of Sales & Marketing.
Over 20 years ago, Brad began his journey at Brennan as a Regional Sales Manager and has since held several key leadership roles, including multiple Vice President positions. Over the years he has played an important part in strengthening partnerships and helping guide Brennan’s sales and marketing strategy as customer needs and market conditions evolve.
In his new role, Brad will oversee Brennan’s customer and market growth efforts, focusing on driving strategic expansion and increasing the company’s reach in key regions. He will collaborate with their teams in North America, Europe, and Latin America to coordinate sales and growth strategies, ensuring the company keeps providing solutions that help customers succeed.
With many years in the industry, Brad brings a practical, people-first leadership style to the table. He’s been committed to Brennan’s values for a long time, and that makes him a strong fit to help lead the company into its next stage of growth. Even as he steps into a global role, Brad remains deeply committed to supporting customers of all sizes, including the local and regional distributors he’s built long-standing relationships with throughout his career.
About Brennan Industries:
Brennan Industries is a leading global manufacturer and distributor of hydraulic and instrumentation fittings, providing reliable components and custom solutions through multiple worldwide locations to keep fluid power and instrumentation systems running across diverse industries