UID Year-Round: Account-Based Marketing (ABM) – Accomplishing More With Less
Presenter: Brian Bluff, CEO & Co-Founder of Site-Seeker, Inc.
In uncertain economic times, with high employee turnover rates, and a shortage of talent, marketing has to do more with less. Fortunately, technology has provided us with the tools necessary to meet our lead generation goals. Lead and sales intelligence platforms, AI, Marketing Automation tools, and LinkedIn allow us to precisely target exact companies and people with the right job titles within companies matching our Ideal Customer Profile. This session will outline an approach to Account-Based Marketing that leverages technology to increase the efficiency of lead-generation efforts.