Save the date for the 2025 HSI Hands-On Training!
HSI Hands-On: October 20-21, 2025, in Denver, Colorado
This annual HSI Hands-On program is designed to promote and develop an understanding and adoption of HSI guidelines and best practices in hose design and fabrication. Attendees participate in a series of interactive presentations, visit distributor locations for hands-on exercises, and tour a manufacturer’s warehouse.
2025 Agenda
9:00 A.M.
Welcome
9:10 – 10:00 A.M.
S1: STAMPED Industrial Hose & Fittings
Dave Miller, Gates
10:00 – 10:45 A.M.
S2: STAMPED Hydraulic Hose & Fittings
Scott Bauman, Danfoss Power Solutions
10:45 – 11:00 A.M.
Break
11:00 – 11:30 A.M.
S3: Breakout Groups
Scott Bauman & Dave Miller
11:30 A.M. – 12:00 Noon
S4: Safety Data Sheet (SDS) to Safe Hose Systems
Rob Williams, Alliance Hose & Rubber
Learn about Safety Data Sheets (SDSs) which will including the purpose and importance of SDSs as well as who uses SDSs. Additionally, attendees will learn how to interpret them and how to apply SDSs to Hose System safe practices.
12:00 – 1:00 p.m.
Lunch
1:00 – 1:45 P.M.
S5: Account Penetration and Success Documentation
Brent Lilly, PT Coupling & Rob Williams, Alliance Hose & Rubber
This session will focus on the importance of identifying roles at an End User Account, and developing a strategy for each, which will lead to successful account penetration. Focusing first on defining and identifying the Roles of: Decision Maker(s), Decision Influencer(s), Door Keeper(s), and Financial Accessors. Each of the people in these roles need to have their specific issues, needs, and concerns identified and addressed, prior to full support of a proposal, plan, order commitment concluding. In addition, this session will teach you how to develop a unique consultative selling strategy to manage these. Such as strategies for creating documentation regarding how each area of influence has been addressed, including capturing financial data, reaching agreement that the financial data is correct and accurate, and adding it to any proposals which will be forthcoming. This summary of any activities will ultimately result in Account acknowledgement of the value you will bring through providing that partnership expertise.
1:45 – 2:30 P.M.
S6: Role-Play of Account Penetration Implementation
2:30 – 2:45 P.M.
Break
2:45 – 3:30 P.M.
S7: Panel
Moderator: Brent Lilly, PT Coupling
3:30 – 4:00 P.M.
NAHAD Resources & Importance of HSI Designation
6:00 – 8:00 P.M.
Networking Event
Onsite Visits
8:00 A.M.
Buses leave Hotel onsite visits
8:30 – 11:30 A.M.
Group 1: Tipco Technologies
Group 2: Gates Customer Solutions Center
11:30 A.M. – 12:00 P.M.
Lunch onsite
12:00 – 12:00 P.M.
Buses depart: Group 1 to Gates Customer Solutions Center, Group 2 to Tipco Technologies
12:30 – 3:30 P.M.
Group 1: Gates Customer Solutions Center
Group 2: Tipco Technologies
*More details to follow
Registration & Hotel
Registration
Registration information for 2025 will be available later this spring. For questions regarding the HSI Hands-On Training, email [email protected].
Hotel
Look for hotel details coming later this spring.
Denver, CO
Sponsorships
Promote your company at NAHAD’s 2025 Hose Safety Institute Hands-On Training. All sponsorships include acknowledgment in the event marketing and during Monday’s welcome session. For any questions, contact Bethany Garcia.
Take center stage – literally! Kick off one of our featured speaker sessions by introducing yourself and saying a few words about your company or showcase a 1-3 minute video commercial at the start of the session. It’s your moment to shine in front of a captivated audience!
Put your brand in the spotlight at the most social event of the conference! Your company logo will be prominently featured on signage during the lively networking reception. It’s the perfect way to make lasting connections – and a lasting impression.
Get your brand into every attendee’s hands (and minds)! Your logo (single color imprint) will be featured on sleek, professional notebooks handed out to all participants. Want even more visibility? Ask us about our notebook and pen bundle deal!
Everyone loves a good pen – especially one they’ll actually keep! Put your logo (single color imprint) on pens distributed throughout the event. It’s a simple, effective way to keep your brand in every hand.
Keep attendees refreshed in the Colorado climate with water bottles featuring your logo (single color imprint). A useful, eco-friendly giveaway that keeps your brand front and center all day long.
Speakers
Thank you to all of our speakers!
Brent Lilly
Brent Lilly is a 43-year veteran of the Fluid Power & Conveyance, Hose/Accessories, Motion Control, and Power Transmission segments within the Industrial Marketplace. During that time, he has worked for industry leaders such as: The Gates Corporation, Titan Hose, Parker Hannifin, HBD/Thermoid, and PT Coupling. Brent is PT’s Vice President- Sales & Marketing, in that capacity he manages all employees and activities for their Sales, Marketing, and Customer Service Teams. In addition, he has served a 4-year term on the NAHAD Board of Directors and is currently the Chairman of the NAHAD Education Committee. Over the course of his career Brent has participated as a Trainer, Presenter, and Panelist for Conferences, Training Sessions, and Workshops. He has also authored several articles featured in industry publications, covering a variety of topics in his areas of expertise.
Rob Williams
Alliance Hose & Rubber Co., established in Chicago in 1932 during the Great Depression, has been a cornerstone of the Chicago market, serving the hose needs of the food and beverage, chemical, contractor supply, large bore dewatering, and equipment manufacturing industries. Now located in Elmhurst, IL, the company operates out of a 50,000 sq. ft. manufacturing facility. Rob Williams has over 30 years of experience in industrial sales, 22 of which have been with Alliance Hose. Throughout his career, he has covered a diverse hose market, initially focusing on the Midwest and now extending his expertise coast to coast. His primary areas of concentration include the food, beverage, chemical, and agricultural industries.For the past 13 years, Rob has been committed to providing safety solutions. He has shared his industry-specific knowledge with end users worldwide through webinars, podcasts, classroom training, and conference speaking engagements. Rob is actively involved in industry organizations, serving on the NAHAD HSI and Course Building Committees. Additionally, he is a current committee member of various food and beverage guilds and safety boards, contributing to the advancement and safety of these sectors.
Thank You to Our 2024 HSI Hands-On Training Sponsors
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